Juan Carlos Piñeiro Escoriaza is Chief Executive Officer for Pure West, a film, web and interactive company that he co-founded. He is a professional filmmaker and web developer. He is also the director and editor of Second Skin, a documentary on virtual worlds which premiered on opening night of SXSW, received rave reviews and unprecedented press, was named #4 Documentary of 2008 by Ain’t It Cool News, won Best Documentary at ACE Fest in NYC, and is being distributed internationally by Liberation Entertainment in Summer ‘09. Juan is a spokesperson for Adobe, was a panelist at Sheffield Doc/Fest, and has been interviewed by NBC, NPR, BBC, Fox TV, and dozens of other media outlets. Juan Carlos currently directs and edits short tech documentaries for VBS TV, Vice Magazine’s online channel, visited by over two million people a month. The short doc he made on Richard Garriott launched the Motherboard Channel, sponsored by Dell and VBS. Juan Carlos is now developing ChangeCorp a reviews site on government and financial entities. He is also the founder and organizer for PopTen, a community top ten list blog. Juan Carlos is slated to direct the adaptation of the novel 6 Sick Hipsters for the screen.