Victor Piñeiro is Chief Operations Officer for Pure West, a film, web and interactive company that he co-founded. He is a freelance copywriter and viral marketer, most recently for Big Spaceship. He is also the writer and producer of Second Skin, a documentary on virtual worlds which premiered on opening night of SXSW, received rave reviews and unprecedented press, was named #4 Documentary of 2008 by Ain't It Cool News, won Best Documentary at ACE Fest in NYC, and is being distributed internationally by Liberation Entertainment in Summer '09.
Victor has been a panelist at SXSW and Hot Docs for his work virally marketing Second Skin and has been interviewed by Newsweek, Wired, The Boston Globe, Fox TV, MSNBC and dozens of other media outlets.
Victor currently writes and produces short tech documentaries for VBS TV, Vice Magazine's online channel, visited by over two million people a month. The short doc he wrote & produced on Richard Garriott launched the Motherboard Channel, sponsored by Dell and VBS. He also writes articles for Vice Magazine, with an international circulation of over one million.
Victor is adapting the novel 6 Sick Hipsters for the screen, his brother Juan Carlos set to direct.
He is also the editor and community manager for PopTen, a group top ten list blog.
He loves writing in the third person.